FASHION
The Timeless Perfection of The Row
Article
THE ROW
Writer
Yana Karnaukhova
The Row is a fashion brand founded by Mary-Kate and Ashley Olsen in 2006. The brand’s name is a reference to London’s Savile Row, where the best ateliers for men’s suits are traditionally located. The Olsen sisters’ idea is to create perfect timeless things, and to achieve this, they work with the best materials that can only be found. The brand is known for its minimalist aesthetic and exceptional craftsmanship.
The brand’s philosophy is to create pieces that are timeless and can be worn for years, and they are not focused on seasonal trends. The calm color scheme of the collections is not accidental, as The Row prefers materials colored with substances of plant origin or obtained from minerals. The brand’s collections feature both men’s and women’s lines, and they are made of materials such as cashmere, silk, wool, and leather, which are sourced from the best suppliers worldwide.
THE ROW
THE ROW
” Each item is designed and crafted to perfection in its own unique way.”
The Row is a small team of like-minded people who create one-piece things in pursuit of perfection. Mary-Kate and Ashley Olsen do not like brand accents, as for them, the idea, convenience, and quality are more important. Therefore, on all the things of The Row, the tags are sewn in such a way that they can be easily cut off without leaving a trace. The brand’s pieces are known for their minimalist aesthetic, which is achieved through careful attention to detail and exceptional craftsmanship.
In 2012, the American Council of Fashion Designers named Olsen the best female designers. The brand has been featured in many fashion magazines, and its pieces have been worn by many celebrities. The brand has also collaborated with other designers and brands, such as Oliver Peoples and Superga. The brand’s flagship store is located in Los Angeles, and its collections are sold in many high-end department stores worldwide.
THE ROW
THE ROW
“The brand focuses on simplicity, convenience, and quality, without compromising on design or beauty.”
The Row’s collections are known for their high-quality materials and exceptional craftsmanship. The brand uses the best materials, and their pieces are made by skilled artisans. The brand’s pieces are timeless and can be worn for years, and they are not focused on seasonal trends. The brand’s collections are made of materials such as cashmere, silk, wool, and leather, which are sourced from the best suppliers worldwide.
The Row is a brand that stands out in the fashion industry due to its minimalist aesthetic, exceptional craftsmanship, and high-quality materials. The brand’s philosophy of creating pieces that are timeless and can be worn for years is reflected in its collections. The brand’s pieces are made by skilled artisans, and the brand’s attention to detail is evident in every piece. The brand’s collections are sold in many high-end department stores worldwide, and they are worn by many celebrities. The Row is a brand that will continue to stand the test of time due to its commitment to timeless perfection.
