FASHION
The Poetic World of ERDEM
Article
ERDEM
Writer
Yana Karnaukhova
ERDEM is an independent fashion house based in London, founded by Erdem Moralioglu MBE in 2005. The brand has created its own unique identity in the fashion industry, characterized by a poetic, strict, ageless and timeless design. ERDEM’s world is a fascinating combination of strength and beauty that goes beyond fashion and inspires confidence and expands the opportunities of women and men for whom the brand is being developed.
For sixteen years, the brand has been creating a vibrant language of femininity, which by its nature is defiant, eccentric and passionate. So the brand’s first menswear collection debuted in 2021, exploring the interaction of contrasting elements and opposing feelings. ERDEM products are laid-back, well-tailored, sophisticated, comfortable, formal and romantic at the same time.
ERDEM
ERDEM
“ERDEM’s designs are like glimpses into a dream, where beauty and elegance flow like a stream.”
ERDEM House is based on the belief in the power and skill of craft, where the mind and hand work together, bringing imagination to life with precision, artistry and irresistible sleight of hand. The brand combines respect for traditional skills with innovation in technology and its application. ERDEM is a storyteller at heart, and collections are formed around a narrative that protects heroic women and men in a certain place and at a certain point in time. ERDEM fashion is dramatic, atmospheric and expressive in the service of emotions: it’s not what they wear that matters, but what they feel.
ERDEM’s unique personality and poetic style have secured the brand a place among the world’s leading fashion brands. ERDEM clothing is a work of art, and the brand’s philosophy is reflected in every stitch and detail. This design is based on the brand’s commitment to traditional craftsmanship and innovation in technology ensures that every piece of clothing is a masterpiece.
ERDEM
ERDEM
“ERDEM’s designs are like a garden – a space of romance, beauty and wonder, where everything is in perfect balance, like a delightful sonder.”
In conclusion, we note that ERDEM is a brand that stands out in the fashion industry for its poetic, timeless and sexless designs. The brand’s commitment to traditional craftsmanship and innovation in technology ensures that every piece of clothing is a masterpiece. ERDEM’s unique identity and philosophy have secured her a place among the world’s leading fashion brands, and her commitment to quality, craftsmanship and innovation ensures that she will remain a force to be reckoned with in the fashion industry for years to come.
