
PORTFOLIO
TATIANA’S DAY
Branding For an Auction House
Article
TATIANA’S DAY
Writer
Yana Karnaukhova
The world of art auctions has been around for centuries, and while it has certainly evolved over time, the basic concept of auctioning off valuable pieces of art has remained the same. But in recent years, there has been a growing movement towards rebranding the auction house of art to appeal to a broader audience and to reflect the changing nature of the art world.
In this conceptual visual rebranding, natural pastel colors were taken as a basis. These colors were originally used due to the production of paints from natural ingredients, and they lend a sense of warmth and authenticity to the brand. The color palette includes pink pebbles, sand, the color of the quail egg shell, black, and white, creating a harmonious and calming effect.

TATIANA’S DAY

TATIANA’S DAY
The website is designed to be user-friendly, with clear navigation, easy-to-read text, and high-quality images of the artworks. Visitors can browse the upcoming auctions, view the catalogue, and place their bids online. The website also features a blog, where art enthusiasts can read about the latest trends, artist profiles, and behind-the-scenes stories from the auction house.
Tickets and posters are designed to be collectibles in themselves, a minimalistic and traditional form of ticket design that allows art to speak for itself. Tickets are printed on high-quality paper with a matte, slightly velvety coating, while posters are printed on canvas to give them a more authentic and timeless look.

TATIANA’S DAY

TATIANA’S DAY

TATIANA’S DAY

TATIANA’S DAY
Overall, this conceptual visual rebranding captures the essence of the art auction house, with a focus on beauty, elegance, and sophistication. The use of natural pastel colors and organic shapes creates a sense of warmth and authenticity, while the modern font and clean layout reflect the brand’s values of innovation and progress. This rebranding is sure to appeal to both existing and new customers, and to reaffirm the brand’s position as a leader in the art world.
