FASHION
Present & Simple:
Where Enduring Values Meet Fashion
Article
Present & Simple
Writer
Yana Karnaukhova
Present & Simple is more than just a fashion brand; it’s a lifestyle. Founded in 2016 by sisters Camilla and Renata Zagidullina along with their friend Tanya Yagodkina, Present & Simple is all about slow, mindful living and enduring values. Inspired by the best moments in life, the brand seeks to create beautiful, high-quality products that last.
One of the ways Present & Simple achieves this is by carefully selecting their materials. The brand sources fabrics and yarn only from Italian factories, and has a favorite factory located on Lake Como. This small, family-owned production has been in business for decades, managed by multiple generations. It provides Present & Simple with remnants from orders of large luxury brands, which the brand uses to create limited edition pieces with an even more exclusive touch.
Present & Simple
Present & Simple
“Modernize and elevate your wardrobe with classics that have an elegant twist, such as modern silhouettes with a minimalist approach.”
Cashmere is another special direction of Present & Simple. The brand carefully selects Mongolian cashmere for its high quality and environmental friendliness. It’s difficult to find a more comfortable, lightweight, and soft material for premium clothing than cashmere, and this is all thanks to the peculiarities of the wool itself, as well as the quality standards that manufacturers adhere to in Mongolia.
Present & Simple also creates leather products made from Italian leather. The brand chooses premium leather for its softness and delicate shine. All production facilities are located in Moscow and the Moscow region, which gives Present & Simple full control over the production process. From the creation of samples with a verified fit to the release of the batch, every step is carefully managed by the brand to ensure the highest quality possible.
Present & Simple
Present & Simple
“Present & Simple prefers quality over quantity. By focusing on elaborate patterns, models that are well sewn and designed for a long service life, you can create a wardrobe that will be a source of confidence and style for many years to come.”
With an assortment of exquisite and exclusive products, Present & Simple has made a name for itself as a fashion brand that values slow, mindful living, and enduring values. In a world of fast fashion and fleeting trends, this brand is a welcome reminder that fashion can still be beautiful, meaningful, and long-lasting. Every detail is carefully designed and crafted to create a piece that is both timeless and luxurious.
At Present & Simple, it’s not just about what you wear, it’s about the values you embody. The brand creates products that are not only beautiful but also embody values that inspire slow living and thoughtfulness. If you are looking to invest in clothing that will last, look no further than Present & Simple. It’s a brand that oozes with luxury and sophistication while still being firmly grounded in enduring values.
