FASHION
LYNA+: Redefining Knitwear with Style and Comfort
Article
LYNA+
Writer
Yana Karnaukhova
In the vast world of fashion, certain brands stand out for their unique offerings and innovative approaches. LYNA+, a fashion brand hailing from Russia, is one such brand that has made a mark with its exceptional knitwear. Since its inception in 2015, LYNA+ has been redefining the concept of knitwear, combining comfort, style, and fashion like never before.
LYNA+
LYNA+
LYNA+ started its journey as an atelier specializing in custom-made, high-quality knitwear tailored to individual standards. It was during this time that the brand’s understanding of style and its visionary approach began to take shape. Countless hours were spent on technological developments, pattern creation, and refining techniques. This dedication and passion eventually led to the creation of small capsule collections, showcasing the brand’s unique aesthetic.
At LYNA+, knitwear is more than just fabric; it is an exceptional medium of self-expression. The brand’s mission is to convey to its customers that knitwear can be comfortable, beautiful, stylish, and fashionable all at once. No longer do you need to compromise between everyday life, business dress codes, and trendy trends. With this brand, you will undoubtedly find something uniquely your own and effortlessly assemble your image according to your mood. All it takes is adding the right details.
LYNA+
LYNA+
“LYNA+ offers a range of knitwear that allows individuals to express their own style effortlessly.”
Julia with her professional team leaves no stone unturned when it comes to creating a cohesive aesthetic experience. From meticulously crafting each collection to curating advertising campaigns and packaging, the brand ensures that its aesthetic philosophy is seamlessly woven into every aspect of the customer journey. This attention to detail elevates the LYNA+ experience and sets it apart from the crowd. Within the LYNA+ team, collaboration is key. Each member plays a vital role, contributing their unique skills, knowledge, and creativity. Every day is an opportunity for growth, as they learn from one another, improve their skills, and dream together. These collective efforts are reflected in the finished products that the brand team creates, embodying the brand’s commitment to excellence.
LYNA+
LYNA+
The heart of LYNA+’s creative process lies in its high-tech manufacturing capabilities. All clothing of the brand is meticulously crafted using Japanese knitting equipment from the renowned manufacturer, SHIMA-SEIKI, based in Moscow. By utilizing their own production facilities, the brand can maintain control over every aspect of the manufacturing process. This allows LYNA+ to produce limited editions, avoiding overproduction and aligning with eco-friendly trends. By responding promptly to customer demands and needs, the brand ensures that each piece is created with intention and purpose.
LYNA+
LYNA+
LYNA+
LYNA+
LYNA+
LYNA+
“The brand’s commitment to delivering a complete and fulfilling experience is evident in the attention given to every item.”
Within the LYNA+ team, collaboration is key. Each member plays a vital role, contributing their unique skills, knowledge, and creativity. Every day is an opportunity for growth, as they learn from one another, improve their skills, and dream together. This collective effort is reflected in the complete and filled products that the brand creates, embodying the brand’s dedication to excellence.
Julia and team believes that only the finest yarn deserves a place on its shelves. Countless samples are rigorously tested before a selection is made, ensuring that only those that meet the brand’s stringent criteria become the foundation for creating their exquisite garments. This uncompromising commitment to quality is evident in every knitwear product that this brand offers.
LYNA+ has revolutionized the perception of knitwear, proving that it can be a powerful medium for self-expression. With their exceptional craftsmanship, dedication to aesthetic philosophy, and commitment to quality, the brand has carved a unique niche for itself in the fashion world. Thanks to the limited edition collections and the emphasis on individuality, and it is this brand that gives its customers the opportunity to adhere to their own style.
