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KHYELI: The Art of Narration through Fashion

Article

KHYELI

Writer

Yana Karnaukhova

 

KHYELI is a London-based brand that creates luxurious, elegant, sophisticated, and timeless dresses. The brand was founded by Ahmed Alkhyeli, who was formerly educated in Architecture. KHYELI is driven to create for the leading woman, one that combines grace with power. The KHYELI woman is strong, educated and successful while retaining a strong sense of her femininity.

Khyeli’s Age of Innocence collection is a unique and deeply narrative collection that re-imagines the classic coming-of-age story through the medium of moving sculpture. The collection takes part in four phases: dreams, pain, resistance, and freedom. Each phase tells a story of its own, and the collection as a whole is a masterpiece of storytelling through fashion.

KHYELI

KHYELI

“KHYELI is a brand that combines grace with power.”

The dreams phase evokes the playfulness and protection of childhood. The choice of fabric references the warming protective swaddling of a baby from the outside world. The neutral palette for this phase conveys purity, a genesis of soft whites, beiges, and greens which cast a soft shadow from the movement of skin in the hazy memories of one’s childhood bedroom.

The pain phase is a deep, dark, and emotional phase that conveys the pain and struggle of growing up. The colors of this phase are dark, such as blacks and grays, which represent the confusion and turmoil of adolescence. The fabrics used in this phase are rough and textured, representing the harshness of life.

KHYELI

KHYELI

KHYELI

KHYELI

“The brand offers a wide range of styles, from classic to trendy, all designed with the KHYELI woman in mind.”

Resistance is a place that represents the strength and determination that comes with growing up. The colors and of this page are bold and bright, such as red and oranges, and the fabrics used in this phase are strong and structured, representing the resilience and toughness representing the passion and drive of the KHYELI woman.

Freedom is the final phase, and it represents the liberation and joy that comes with growing up. The colors of this phase are bright and playful, such as pinks and yellows, representing the happiness and freedom of the KHYELI woman. The fabrics used in this phase are light and flowing, representing the lightness and freedom of the KHYELI woman.

KHYELI

KHYELI

KHYELI

KHYELI

Also worth mentioning are the six collections of KHYELI wedding dresses. It reflects the entire aesthetics of the brand and is visible in every crease on the dress. Wedding dresses are a testament to the brand’s commitment to creating timeless pieces that combine grace and power.

Ahmed Alkhyeli’s background in architecture is evident in the attention to detail found in KHYELI’s designs. The brand’s simplicity draws attention to the woman’s inherent elegance and beauty, creating dresses that are not only beautiful but also comfortable to wear.

In conclusion, KHYELI is a brand that tells a story through fashion. The Age of Innocence collection is a masterpiece that reimagines the classic coming-of-age story through the medium of moving sculpture. The brand creates for the leading woman, one that combines grace with power. The KHYELI woman is strong, educated and successful while retaining a strong sense of her femininity. The brand maintains a simplicity that draws focus to the woman’s inherent elegance and beauty.