
PORTFOLIO
INCENTER GALLERY
Branding For Art Gallery
Article
Incenter
Writer
Yana Karnaukhova
The concept behind the logo, identity, and website for the Incenter art gallery is to create a sophisticated and visually captivating representation of the gallery’s unique artistic vision. The logo design were meticulously crafted to embody the essence of art, creativity, and innovation. It will be a harmonious blend of elegant shapes and lines, carefully chosen colors, and a refined typography selection.
The logo served as the cornerstone of the visual identity of the gallery, attracting the attention of the audience and leaving an indelible impression. It has been designed to be versatile, allowing it to be used on a variety of media, from printed materials to digital platforms. Logotite is created with precision and attention to detail, ensuring that it can be scaled and reproduced without any loss of quality or effect.

Incenter

Incenter
As for the visual identity of the gallery, the use of Sovmod and Stolz fonts will give it a touch of sophistication and uniqueness. Sovmod, with its clean lines and modern aesthetics, will be used for headlines, while Stolz, with its elegant and timeless appeal, will be used for the main text and auxiliary elements. The combination of these fonts will create a holistic and visually pleasing typographic hierarchy in all the gallery’s branded materials.
The color palette for the corporate identity has been carefully selected to evoke a sense of elegance, creativity and artistic expression. Deep, rich tones, such as royal blue and coral, symbolizing depth and sophistication, were used as the main colors. These colors are smoothed by a soft gradient. The color palette is consistently applied to all brand materials, creating a holistic and visually appealing visual identity.

Incenter

Incenter
Going to the website, the concept is to create a smooth and exciting online interaction for visitors. The website is designed using a clean and minimalistic layout, which will allow the design to take center stage. The navigation is intuitive and user-friendly, ensuring that visitors can easily browse the various sections of the website and access relevant information.
The concept of the website presents high-quality images of works of art, allowing visitors to appreciate the details and subtleties of each work. It also includes artist profiles, detailed information about exhibitions and an extensive online store for art lovers where you can purchase works of art directly from the gallery. The website is adaptive and optimized for various devices, providing visitors with seamless browsing on desktop computers, tablets and mobile devices.
In general, the concept behind the Incenter Art Gallery logo, identity and website is to create a sophisticated and visually fascinating representation of the gallery’s artistic vision. The combination of Sovmod and Stolz fonts, along with a carefully selected color palette, will contribute to the creation of a holistic and visually appealing visual identity. The website will provide a smooth and immersive online interface allowing visitors to explore the gallery’s artwork and participate in exhibitions.
