PORTFOLIO
FARFALLE
Branding For Italian Restaurant
Article
Farfalle
Writer
Yana Karnaukhova
The Italian restaurant Farfalle, located in the heart of the Ural city, has recently undergone an exciting rebranding. Combining the refined taste of authentic Italian cuisine with a touch of whimsical charm, Farfalle has gained a new identity based on elegance, sophistication and exclusivity. This article discusses the concept of rebranding Farfalle, creating an exciting digital menu and introducing an updated playlist exclusively for their favorite regular guests.
Farfalle’s rebranding revolves around the central theme of transformation and the beauty of nature, anchored by the eponymous farfalle paste. Butterfly-shaped pasta, symbolizing grace and lightness, embodies the essence of the culinary creations of the restaurant. The new concept of the Farfalle brand draws inspiration from the charming metamorphosis of a butterfly, reflecting the essence of transformation and the whimsical taste of dishes.
Farfalle
Farfalle
Farfalle
Farfalle
To reflect the rebranding, the concept of the Farfalle website organically combines identity and Italian happiness. The design is focused on spectacular visual effects, demonstration of beautifully served dishes, bright atmosphere and cozy interior of the restaurant. The color palette, inspired by the shades found in nature, combines soft pastel tones with shades of earthy green and warm tones. The website also has an intuitive user interface, thanks to which it will not be difficult for guests to familiarize themselves with the menu, book a table and view the fascinating photo gallery of the restaurant.
As a sign of gratitude to its regular visitors, Farfalle has presented an exclusive playlist, which only regular guests have access to. A carefully selected playlist reflects the essence of a wonderful dinner at Farfalle. Each composition has been carefully selected to complement the atmosphere of the restaurant and evoke emotions reflecting the culinary journey awaiting guests. The playlist enhances the overall dinner experience by immersing guests in an elegant and mesmerizing atmosphere, ensuring that they will come back here again and again.
Thanks to their rebranding efforts, Farfalle has successfully turned into a paradise where guests can enjoy the beauty of Italian cuisine in a charming atmosphere. The concept, inspired by the elegance of Farfalle pasta, breathed new life into the restaurant, attracting both regular and new customers. The concept of the website demonstrates Farfalle’s irresistible offerings, and an exclusive playlist for regular guests serves as a reminder of the restaurant’s sincere appreciation.