DESIGN FASHION
A Unique and Contemporary Jewelry Brand
with Innovative Designs
Article
Avgvst
Writer
Yana Karnaukhova
For over two centuries, Russian jewelry has been known for its exquisite designs, attention to detail, and exceptional craftsmanship. In recent years, the world has experienced a renaissance of interest in high-end jewelry from Russia, with new brands emerging that showcase the country’s rich heritage, and the latest brand to capture the imagination of jewelry enthusiasts is AVGVST.
Founded by Natalia Bryantseva in Yekaterinburg, AVGVST is a brand that seamlessly weaves creativity, elegance, and sustainability into every piece. As the brand’s creative director, Natalia brings to bear her extensive experience in jewelry design, coupled with her passion for creating sustainable, ethical, and timeless jewelry.
Avgvst
Avgvst
“Beauty in simplification, utility and not a hint of pomposity.”
AVGVST’s unique designs are a reflection of Natalia’s love for all things beautiful, and her keen eye for detail. Each piece is crafted with precision and care, and the brand’s focus on sustainability ensures that only the finest materials are used. In addition, AVGVST has made a strong commitment to ethical and sustainable practices, a fact that sets it apart from other luxury jewelry brands.
One of the highlights of AVGVST is the collaboration with other designers and artists. The brand worked with Crosby Studios, a New York-based design studio founded by Harry Nureyev, to create a set of limited edition earrings. The collection includes items such as earrings, bracelets, chains. This collaboration has resulted in unique collections that have captured the attention of jewelry aficionados from all over the world. Through this partnership, AVGVST has been able to expand its creative horizons and push the boundaries of what was previously thought possible in terms of design and quality.
Avgvst
Avgvst
“The people in AVGVST are people whom we meet quite by chance among friends of friends, we see in places where we often visit ourselves, we find among those whom we admire, and have already learned to instantly distinguish them from the crowd. We like to think that AVGVST is not really a brand, but a community of like-minded people. At least we do everything for this: choosing partners for collaborations, developing the AVGVST Club and arranging events in stores.”
AVGVST’s commitment to sustainability is reflected in everything they do; from the materials they use, to the processes they employ. The brand’s approach to sustainability is comprehensive, ensuring that every piece of jewelry they produce is not only beautiful but also eco-friendly and socially responsible.
As AVGVST continues to expand and evolve, it is poised to take its place among the world’s most sought-after luxury jewelry brands. Its unique designs, attention to detail, and commitment to sustainability provide a foundation on which the brand can continue to grow and flourish.
