PORTFOLIO
THE RETH
Concept For Cosmetic brand
Article
THE RETH
Writer
Yana Karnaukhova
The Reth Laboratory – a visionary brand that redefines traditional beauty and home aesthetics through the power of nature. Inspired by the symbiotic relationship between humanity and the environment, The Reth Laboratory sets out to revolutionize self-care and interior design, spearheaded by a steadfast commitment to incorporating natural ingredients for a safer and less allergenic experience.
This conceptual brand places the utmost importance on transparency and authenticity. The Reth Laboratory’s beauty products and home accessories embody the profound conviction that true beauty is inextricably linked with nature.
THE RETH
THE RETH
THE RETH
THE RETH
In terms of visual identity, The Reth Laboratory’s branding concept is modern and minimalistic, reflecting its dedication to simplicity and purity. The logo may feature clean lines and subtle organic motifs, symbolizing the brand’s connection to nature and highlighting its commitment to natural ingredients. The branding colors are often earthy tones or soft pastels, further emphasizing the brand’s focus on natural elements and providing a sense of calm and serenity.
Thus, The Reth Laboratory branding concept embodies the fusion of nature and science, focusing on the use of natural ingredients to create less allergenic and safe cosmetics and home accessories. Using transparency, authenticity and environmental friendliness as pillars of its corporate identity, The Reth Laboratory strives to inspire conscious consumers to a more natural and conscious lifestyle.
